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This Edition Looks at Sales and Marketing From an Increasingly Southern African Perspective and Contains Case Studies to Make the Theoretical Principles Accessible
Set in New England Mainly and London Partly
This Textbook is Essential Reading for All Information Systems Modules With a Strategic Focus and for Broader Strategic Management
the 12Th Edition Has Been Thoroughly Revised to Reflect All the Changes That Affect the Sales Manager's Role
This Play Highlights the Importance of Forgiving and Asking for Forgiveness
Managing Change in Organizations This Edition Looks at Sales
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