Power creep and removal spells have caught up with Bob, but its still a powerful creature and can shine in the right metagame
But you also probably have ways to regain it, and thats where Custodi Lich shines the brightest
Well be ranking the top 10 (in my personal opinion)
Zedruu requires a little bit of political acumen if you plan to build it this way, but its not at all difficult to determine which effects youll keep for yourself (the Propagandas, etc.) and which youll pass around the table (your Fervor once Zedruus made use of it already, your Akroan Horse to benefit the other two opponents, etc.)
Goblin Warchief The greatest warchief and one of Magic's best goblin lords, Goblin Warchief doesnt give a stat buff but provides a hyper-aggressive archetype with haste, which might be more valuable
Weve also done a deep dive on the new set image with some wild theories, so watch this space for an article